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A WordPress quiz plugin: having fun while increasing conversions

Quiz WordPress cover

WordPress quiz plugin? What is this all about? Stay with me, I’ll tell you everything!

The champions of marketing will tell you without a second of hesitation: people love to talk about themselves, so you have to encourage them to speak up.

Let’s take the example of television shows.

Since the advent of popular talk shows and radio shows in the 1950s, many people have encouraged listeners and viewers to pick up the phone and volunteer to talk about their experiences, feelings and even jokes about a current topic.

However, television audience success tends to be lower than expected, and long takes of television talk shows are beginning to disappear in the face of the immediacy of communication imposed by social networks.

But it goes without saying that other means have been put in place to perpetuate this tradition of “talking about oneself”.

The Internet is now the backdrop to this joyful media hustle, and among these ultra-effective strategies for engaging web visitors, you may already have stumbled upon… the quizzes!

In this post, we’ll take a look at how to set up a WordPress quiz plugin that will help you convert your visitors.

Or should we say: it’s conversion time? Yep!

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Quizzes on the web: something to inspire you

If I say BuzzFeed or Zimbio, does it ring a bell? Most likely, since they are the most popular quiz sites on the Internet.

Mainly focused on entertainment via personality questionnaires, most of them have a certain tendency to direct the visitor’s attention from their first visit with the help of well thought-out pop-up inserts.

Your house at Hogwarts, your Disney totem animal, your representative character in How I met your Mother?

If you have managed to escape these tempting and time-consuming little tests, then you undoubtedly deserve the title of great sage of the net.

To the untimely quizzes you will (not) succumb

But a quiz can be used for many other purposes. Mentalfloss, for example, offers quizzes to test your general knowledge on topics such as literature, painting, and art more broadly.

Psychcentral.com, on the other hand, offers more advanced psychic and psychological tests than the more usual quizzes on the Internet.

However, apart from the self-knowledge aspect, a quiz can also – and above all – be a great way to better orient your visitors in case your site sells services or products.

How can a WordPress quiz plugin make a difference?

As you can see, it’s not difficult to create engagement with quiz themes that are in tune with the current events and adapted to the demand.

But what are the benefits for you, WordPress site creators, of offering a quiz on your website?

Another great news about a WordPress quiz: you don’t have to be a code whiz to offer them on your website.

As we care about you on WPMarmite, we have selected a small selection of damn good WordPress quiz plugins that will bring to your WordPress site the touch of fun it deserves.

Note: In a concern of accessibility, we have essentially tested the free versions of the following plugins. A free plugin will be more than enough: we recommend that you keep your budget for more essential features of your site!

3 WordPress quiz plugins tested

WP Quiz

Active installations: 10000+

Price: Free version, and Premium version at $77 for 3 sites.

WP Quiz is regularly mentioned as one of the flagship plugins within the quiz community. Not a surprise, after testing its free version which offers a good balance between completeness and ease of use.

As far as features are concerned, WP Quiz is indeed different from its alter-egos by a rather large panel of options, and grouping them in clean and well organized tabs (something that we regret a little bit in the two other plugins tested here).

But above all, the WordPress quiz plugin WP Quiz has the brilliant idea to offer us 3 “types” of quiz by default for free to guide us from the start to get to the quiz that suits us.

Among them:

Here are 3 templates, each representing the types of quiz proposed for free by WP Quiz: trivia, personality test and flip

This rather clever hierarchy of quizzes has thus attracted the curiosity of many users, and pushed many of them to purchase the Premium version ($77).

This Premium version notably increases the counter from 3 to 6 different types of quiz: in addition to “list” quizzes, “swipers” quizzes and Facebook type quizzes, an exclusive in our testbed of the day.

In addition, the Premium version also provides access to a plethora of additional features.

These include tracking via Google Analytics, setting up an email marketing service for your email lists, a timer, adding ads, pop-up inserts, Stripe integration and many more.

All Premium options are visible in the 5 tabs of the “Settings” page. They are mixed with the free options and differ from them by their “Pro Feature” label (without being accessible of course)

The pros

So that’s what you get when you create a quiz. You choose your type among the three proposed, you proceed to the creation of the questions, the choice of the different answers, the configuration of the right answer among them (with the possibility of adding an image or video to each question)

The cons

Let’s go back to this very nice Settings section which will present you, among other things, these Pro options that you won’t be able to us. Yes, frustrating…

Quiz Cat

Active installations: 5000+

Price: Free version and Premium version starting from $49.

Quiz Cat is regularly recommended on forums and conversations about WordPress quiz plugins, and for a very specific reason: its rock-solid minimalism, and closely resembling the quizzes of the giant BuzzFeed, has something to give the most novice of developers/webmasters their bearings.

Here, unlike WP Quiz, the Premium features are not directly available in the backend, but are listed on a dedicated web page, accessible by clicking on a link in the backend of the free version.

For the rest, there is no place for the superfluous. One tab to view existing quizzes, and another one to add a new one.

Why make it complicated when you can make it simple?

Concretely, there is only one tab to work on, the middle one “Add New” which will allow you to create your new quiz. The principle of creation is similar to WP Quiz; but the possibilities of modification are much more limited.

The pros

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The cons

This time, here is a preview of a quiz creation on the WordPress Quiz Cat plugin
Here is a preview on the result of a Quiz Cat quiz. It is probably the most elegant of the three plugins in our testbed.

HD Quiz

Active installations: 6000+

Price: Free

Less famous than WP Quiz, HD Quiz is nevertheless worth being known.

The specificity of the WordPress quiz plugin HD Quiz lies in the fact that it is offered for free by an independent developer who does not hesitate to be very generous with us.

Just take a look at the Quiz Settings tab to see that. It contains four sub-tabs: Results, Marking, Timer and Advanced.

While Results and Timer each offer only one option (the setting of the minimum passing score for the first one, and the timer for the second one), the other two categories present original ideas.

Indeed, the Marking category offers:

As for Advanced, it is possible to propose questions and answers in a random order or to share the answers on social networks (a feature that is often Premium, if you still follow!).

A clear and concise overview of the available options, mentioned above.

The other benefit of this independent developer status is that it shows an impressive reactivity to the questions asked, which we will see in a little more details below.

The only paid option is that of an add-on allowing him to record and store his quiz results, and there remains of course the possibility of making a donation for the most altruistic among us. The right plan?

The pros

The cons

The creation of the quiz in the administration and its somewhat dubious hierarchy…
… and its final result. For such a rendering, one thinks that the building process could have been simpler in the admin.

Which tool to choose according to your needs?

This is only a small part of the many WordPress quiz plugins that can be found on the web, via our favorite search engine or directly from your WordPress administration.

But these three plugins should give you all the cards in hand to display on your site the Quiz that will make all the difference with your visitors.

Now it’s up to you to choose which one will become your travel companion according to your profile:

It’s time for the final quiz!

Of course, there are many other ways to give sparkles to your website with some well thought-out magic tricks, especially through time-limited commercial operations such as contests, or discounts for more than a limited time.

A whole arsenal of tricks, in short, used to generate leads and conversions.

But quizzes are still an excellent solution to get a high level of engagement from your visitors and thus satisfying results, whether you sell a product, a service, or both.

What are your favorite WordPress quiz plugins for engaging your visitors?

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