WPMarmite’s mission is to provide its readers with the best possible resources on creating, customizing and promoting WordPress websites.

To that end, we strive to produce comprehensive and expert posts, all with an educational and humorous twist.

To accomplish this, each post is reviewed by at least one WordPress specialist (other experts may be involved in different areas) and improved if necessary.

At this point, we put ourselves in the shoes of a beginner user and wonder if the post:

  • Helps the reader get answers to his questions.
  • Uses the WPMarmite tone of voice, conversational tone and humor.
  • Avoids technical jargon.

After the content, we also optimize the form. To do this, we put our posts through a rigorous editorial process, which is outlined in our “Writer’s Guide”.

For example, we check that:

  • The hierarchy of titles is correct.
  • Screenshots are properly framed.
  • Additional resources are linked.

Once all the lights are green, the post is ready to be published on the blog.

Independence

Since its launch in 2011, WPMarmite has built a relationship of trust with its readers. Its ambition is to become an indispensable and independent resource.

To achieve this, we strive to produce quality content regularly, based on an editorial calendar. At a minimum, we publish:

  • An original post every 2 weeks.
  • One post update every 2 weeks.
  • One newsletter per week.
  • An edition of Le Ptit Bouillon every 2 weeks (for our French readers).

In all cases, no third party has any impact on our editorial calendar and our publications. This means that WPMarmite refuses:

  • All kinds of sponsored posts.
  • Any remuneration for including a topic in its editorial calendar.
  • To promote a product or service in exchange for anything.
  • To modify its publications in order to change the recommendations.
  • Any paid link exchange or placement.

We accept guest posts only if they provide real added value to readers. They cannot be product placements or any other form of disguised advertising.

Transparency

WPMarmite is compensated by various WordPress players through affiliate programs.

These work as follows: when you purchase a product through one of our affiliate links, WPMarmite earns a small commission (at no extra cost to you).

These programs are one of our revenue sources (about 30% in 2020). They help us to pay our team, to finance the creation and the update of our contents, and to test new themes and plugins.

However, we are aware that this relationship can create doubts about our objectivity in the minds of readers.

Our priority is to gain and keep your trust, which is why we make it a point to recommend only tested and approved resources.

If we have concerns about a product or service, we share them or avoid talking about that particular option.

In addition, we work with a limited number of partners. We prefer to work with only some of the big players rather than sign up for every affiliate program available. Here are the main ones:

  • Bluehost
  • Elementor
  • WooCommerce
  • WP Rocket
  • o2switch
  • CaptainContrat
  • Beaver Builder
  • Astra
  • Elegant Themes
  • Themeforest
  • CSS Igniter
  • WPZoom
  • Awesome Motive

In the case where a post contains affiliate links, this is systematically specified with:

  • A mention (affiliate link) for one or two links in the post.
  • A colored insert placed in the summary if there are several links.

We have started a “cleaning” of our old posts to remove the links of affiliations of former partners. This transition phase will last a few weeks.

Advertisements

WPMarmite displays advertisements within its posts as well as in other areas on the website and in some newsletters.

These ads are only for products and services of WPMarmite and its partners (listed above).

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