MailPoet is a WordPress plugin dedicated to creating and sending newsletters, used by over 500,000+ websites. Designed to simplify digital communication, this tool enables webmasters, bloggers, and entrepreneurs to efficiently manage their email campaigns.
With an average rating of on the WordPress directory, MailPoet offers a complete and intuitive solution: form creation, customizable templates, automatic sending, and WooCommerce integration, with no technical skills required.
Advantages and disadvantages
| Advantages | Disadvantages |
|---|---|
| Integrated use with WordPress Complete management of email campaigns directly from the WordPress dashboard | Limited functionality in free version Some advanced options reserved for paid versions |
| Intuitive, ergonomic interface Easy-to-use drag-and-drop editor, similar to Gutenberg | Basic segmentation options Less advanced segmentation options than some competitors |
| Extensive WooCommerce integration Customizable transactional emails, order tracking, automated emails | Lack of advanced marketing features No A/B testing, limited email automation |
| Numerous customizable templates 46 ready-to-use email templates, customizable with Gutenberg | Technical configuration sometimes complex Need to set up a send key, potentially difficult for beginners |
| Excellent deliverability Claimed deliverability rate of 98.5% thanks to integrated delivery service | Progressive pricing according to number of subscribers Cost can rapidly increase as list grows |
| Easy GDPR compliance Double opt-in, consent management, deletion of inactive data | Limited technical support in free version Priority support reserved for paid plans |
MailPoet in numbers
| Latest version | 5.22.2 |
| Date of last update | |
| Active installations | 500,000+ |
| Average rating | |
| Launch date | 2011 |
| Notable customers | Decathlon, Tripadvisor, DHL |
| Original name | Wysija |
MailPoet plugin prices
| Starter | Business | Agency |
|---|---|---|
| Free Up to 500 subscribers | $10/month Billed monthly Over 500 subscribers | $30/month Billed monthly For 500 subscribers/site |
| Basic email marketing tools. | Data-driven email marketing tools. | Personalized email campaigns |
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MailPoet user reviews
MailPoet is a WordPress emailing management plugin that’s generally appreciated by users, with significant strengths but a few areas of friction.
Users mainly praise its intuitive interface, comprehensive automation features, and drag-and-drop newsletter editor. However, recurring customer support and pricing issues may be detracting from overall satisfaction.
Very good plugin, easy to use and very complete. Support is also very responsive and competent.
calmind (4.4/5)
I’ve been using MailPoet for several months and I’m very satisfied. The interface is intuitive, the email templates are varied, and the drag-and-drop system is very practical.
dtp2 (4.4/5)
I’m leaving MailPoet, because for the same service and their deplorable method of calculating their price, I go from 178.80€ per year to 456$. Their salesman is a real idiot, how can anyone believe that their customers will remain loyal.
Anonymous user
Other MailPoet testimonials
Find out how MailPoet ranks in terms of user satisfaction on these customer review platforms:
Alternatives to MailPoet
Brevo (formerly Sendinblue)
Brevo, formerly Sendinblue, is a versatile alternative to MailPoet, offering robust functionality for transactional emails and email marketing.
It features an easy-to-use drag-and-drop email editor and allows management of opt-in forms, contact lists, marketing campaigns, transactional emails, and real-time marketing automation.
FluentCRM
FluentCRM is a reliable WordPress plugin for email marketing and a solid alternative to MailPoet. It lets you manage email campaigns directly from the WordPress dashboard, with advanced email automation features and a complete view of contacts.
FluentCRM also offers A/B testing and valuable KPI metrics for optimizing campaigns.
Omnisend
Omnisend is an excellent alternative to MailPoet, particularly suited to e-commerce businesses. It offers a simple user interface and advanced features to optimize your email campaigns.
Omnisend lets you create email campaigns in minutes, configure complex automation workflows, and target users with intelligent segmentation.
MailPoet FAQss
How do I install and activate the MailPoet plugin on WordPress?
To install and activate the MailPoet plugin, access your WordPress dashboard. Go to Plugins > Add new, then search for “MailPoet.” Click on “Install” and then on “Activate” once the installation is complete.
What are the main features of the MailPoet plugin?
MailPoet lets you create, send, and manage newsletters directly from WordPress. It includes features such as:
- Creation of subscription forms
- Subscriber list management
- Automatic newsletters and emails (including welcome emails and article notifications)
- Advanced segmentation options
- WooCommerce integration for transactional emails
How do I create an opt-in form with MailPoet?
To create an opt-in form with MailPoet, go to your WordPress dashboard and navigate to MailPoet > Forms.
Click on “Add a new form” and customize it to your needs. You can integrate the form via widgets, short codes, or pop-ups.
What are the advantages of MailPoet’s email service?
MailPoet’s email delivery service improves the deliverability of your emails by ensuring that they reach inboxes rather than spam boxes.
It also sends emails fast (up to 50,000 emails per hour) and automatically handles bounces and complaints to preserve your sender reputation.
How can I personalize WooCommerce emails with MailPoet?
With MailPoet, you can personalize WooCommerce emails by creating automated emails for abandoned carts, first purchases, specific products, and product categories.
You can also modify the layout, colors, and fonts of transactional emails to create a unified brand experience.
What are MailPoet’s plans and prices?
MailPoet offers a free plan for small senders, as well as scalable paid plans with enhanced features. You can visit the MailPoet website for more information on available plans and prices.
How can I get help and support for MailPoet?
MailPoet offers support via its knowledge base and community forums, available free of charge. Users of paid plans also benefit from priority customer support.
You can contact the support team via a 24-hour contact form.
Thank you for visiting this page dedicated to MailPoet 🙏
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