Easy Digital Downloads (EDD) is a WordPress plugin dedicated to the sale of digital products. Designed to simplify the marketing of dematerialized content, it meets the needs of web creators and entrepreneurs.
With over 40,000+ sites using this plugin, Easy Digital Downloads offers a complete solution for selling ebooks, software, online training, and other digital content.
Advantages and disadvantages
| Advantages | Disadvantages |
|---|---|
| Specialization in digital products Designed specifically for selling downloads, offering tailored functionality | Less popular than WooCommerce Smaller community and resources |
| Payment flexibility Support for multiple gateways (Stripe, PayPal, Apple Pay) and recurring payments | Limitations for physical products Mainly optimized for digital products |
| No-cost download management No additional costs for file transfer | Pay-per-use premium features Some advanced options require upgrade |
| Extensive customization Customizable order forms and numerous integrations | Potentially limited performance Less robust for complex stores |
| Comprehensive reporting tools Detailed analysis of sales, customers, and products | Learning curve Interface and configuration can be complex for beginners |
| Download logging Precise tracking of downloaded files | Cost of add-on extensions Additional features often subject to charge |
Easy Digital Downloads in numbers
| Latest version | 3.6.7 |
| Date of last update | |
| Active installations | 40,000+ |
| Average rating | |
| Launch date | 2012 |
| Founder | Pippin Williamson |
| Available integrations | More than 100 |
| Market share | 0.2% of Top Million sites |
| Payment gateways | Stripe, PayPal, Apple Pay, Google Pay, Authorize.net |
Easy Digital Downloads plugin pricing
| Free version | Personal | Extended | Professional | All Access Pass |
|---|---|---|---|---|
| $0 | $199 | $399 | $599 | $999 |
| – Unlimited products – Payments via Stripe, PayPal – Basic shopping cart – Automatic delivery – Download tracking | – Can be used on 1 site – Marketing services integration – Upsell functionality – Lead magnets – Standard support – Plugin updates | – Can be used on 1 site – All Personal features – Additional payment methods – Subscription sales – Multi-currency support – Batch sales – Store credit – Customer reviews – Standard support – Plugin updates | – Can be used on 2 sites – Full Extended functionality – Complete licensing system – Key generation – License activation – Digital product management – Premium support – Plugin updates | – Can be used on 3 sites – All Professional features – Enhanced customer experience – Anti-fraud integration – Password strength checker – Advanced content restrictions – Premium support – Plugin updates |
Easy Digital Downloads user reviews
Easy Digital Downloads (EDD) is a WordPress plugin praised by users for its ease of use and ability to quickly create a digital product store.
Although popular overall, the plugin has a few nuances, notably concerning the cost of add-on extensions and customization.
Easy Digital Downloads has enabled me to start selling premium WordPress plugins quickly and efficiently. Ease of use, installation, and maintenance are excellent.
Jim (5/5)
Within minutes I had a fully functional online store — all for free. As my store grew, it was easy to find extensions that improved the functionality of my store.
Scott
The main thing I liked was the ease of integration with WordPress and the ability to customize from the start without any prior knowledge. I think it’s quite expensive when you want to add some of the extensions available after installing the free plugin.
Anonymous user
Other Easy Digital Downloads testimonials
Find out how Easy Digital Downloads ranks in terms of user satisfaction on various customer review platforms.
| Platform | Rating |
|---|---|
| WP.org | |
| TrustPilot | 4.4 out of 5 |
| G2 | 4.7 out of 5 |
| Capterra | 4.6 out of 5 |
| Get App | 4.7 out of 5 |
Alternatives to Easy Digital Downloads
WooCommerce
WooCommerce is one of the most popular e-commerce solutions on WordPress. Although primarily designed for physical products, it offers specific extensions for the sale of digital products.
The plugin integrates several payment gateways, including Stripe, Authorize.net, and PayPal, and offers great flexibility in customizing your online store.
WP Download Manager
WP Download Manager is a solid alternative to Easy Digital Downloads, specifically designed for managing and selling digital products on WordPress.
This plugin offers advanced features such as file access restriction, file categorization and organization, as well as several payment options such as PayPal, Stripe, and 2Checkout.
Download Monitor
Download Monitor is a simple but effective plugin for selling digital products on WordPress.
It offers features like restricting downloads, categorizing files with custom taxonomies, and extensions to integrate tools like Gravity Forms and Mailchimp.
This plugin is compatible with the Gutenberg editor and enables you to manage a large number of digital files efficiently.
Easy Digital Downloads FAQs
How do I install Easy Digital Downloads on my WordPress site?
To install Easy Digital Downloads, you can download the free version from the official WordPress directory or purchase it directly from the official Easy Digital Downloads website.
Once downloaded, you can install it via the WordPress dashboard by going to Plugins > Add New > Upload and selecting the plugin’s ZIP file. Once installed, activate the plugin.
What types of digital products can I sell with Easy Digital Downloads?
With Easy Digital Downloads, you can sell any type of digital product, such as ebooks, music, WordPress themes and plugins, applications, SaaS products, and more.
The plugin is specifically designed and optimized for selling digital goods.
What payment gateways are available with Easy Digital Downloads?
Easy Digital Downloads integrates three payment gateways: PayPal, Stripe, and Store Gateway (for free payments and tests).
You can also unlock additional payment gateways such as Apple Pay, Google Pay, and Authorize.net via additional addons.
How can I protect my digital downloads with Easy Digital Downloads?
Easy Digital Downloadsprotects your downloads by generating secure, unique download links for each purchase. This prevents unauthorized users from accessing downloadable files.
Can I use Easy Digital Downloads in conjunction with WooCommerce?
Yes, you can use Easy Digital Downloads and WooCommerce in parallel on your WordPress site. However, be sure to configure both plugins correctly to avoid any conflicts.
How do I track downloads and sales with Easy Digital Downloads?
Easy Digital Downloads lets you track downloads and sales by creating detailed logs. You can see which files are being downloaded, the user’s IP address, the date and time of download, and other useful information for analyzing and improving your sales.
Can I offer subscriptions and recurring payments with Easy Digital Downloads?
Yes, Easy Digital Downloads lets you offer subscriptions and recurring payments. However, some of these advanced features require the premium version of the plugin.
How do I manage refunds and disputes with Easy Digital Downloads?
Easy Digital Downloads includes automated order management tools to help manage refunds and disputes. The plugin ensures that records are accurate and that customers only access files when they need to.
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