Looking for a simple, effective e-commerce solution for your WordPress site? Ecwid is for entrepreneurs who want to quickly create an online store. With over 20,000+ active installations and an average rating of 4.5 out of 5, this plugin confirms its popularity.

It offers native integration with WordPress, making it easy to manage a product catalog, payment options, and synchronization with social networks without requiring any specific technical skills.

Advantages and disadvantages

Ecwid by Lightspeed Ecommerce Shopping Cart banner
AdvantagesDisadvantages
Complete, easy-to-use e-commerce cloud solutionSignificant limitations in free plans
Smooth, native integration with WordPressPotential slowdown in performance due to cloud dependency
Support for over 40 payment gatewaysAdvanced settings sometimes complex to configure
Automatic synchronization with social networks (Facebook, Instagram)Limited design customization without technical skills
Free mobile applications for iOS and AndroidAdditional costs to unlock full functionality
Cloud hosting included with secure storageStable internet connection required
Multilingual management (45 languages supported)Variable customer support depending on package

Ecwid in numbers

Latest version7.0.8
Date of last update
Active installations20,000+
Average rating4.5 out of 5
Launch date2009
PublisherLightspeed Commerce
Country of publisherCanada
Countries covered175
Supported languages45

Ecwid plugin prices

StarterVentureBusinessUnlimited
$5/month$25/month$45/month$105/month
  • Up to 5 products

  • Basic store creation

  • WordPress integration

  • Basic online sales functionality

  • Up to 100 products

  • Advanced customization

  • Ready-to-use store templates

  • Marketing tools

  • SEO tools

  • Standard customer support

  • Up to 2,500 products

  • All Venture features

  • Advanced inventory management

  • Wholesale functionality

  • Enhanced order management tools

  • Enhanced customer support

  • Unlimited number of products

  • All Business features

  • Priority customer support

  • Advanced marketing personalization

  • Multi-channel sales

  • Tax/payment automation

  • Unlimited backups

Ecwid user reviews

Ecwid is an e-commerce plugin for WordPress that is appreciated for its ease of integration and flexibility, but which does have a few limitations. Users emphasize its ease of installation and its potential for quickly creating an online store, with interesting multi-channel functionalities.

However, a number of critical points emerge, notably concerning customer support and certain advanced features requiring further development.

It’s a great plugin if you want e-commerce in WordPress and don’t want to be tied down by the standard plugins available like WooCommerce or EDD, etc. Although I don’t use some of the best features available because I don’t use the Gutenberg editor rather than the Avada theme, it’s still very useful and a great plugin. Keep up the good work, I definitely recommend this plugin!

easyfarmcart

Navigating the Ecwid platform was a breeze, just like the standard user-friendly interface we’re all familiar with. Loading is fast and I haven’t encountered any problems with Ecwid so far, which has been a pleasant surprise. I have to say I’m very impressed — well done to the team behind Ecwid for not only making my life more convenient, but also for bringing everything I need together in one convenient place. It really is a game changer!

michelleskordas

I’ve been using Ecwid for 10 or 12 years. I started with one store and over the years have added Ecwid to three other websites and their stores. It’s easy to learn and use and has almost everything you could ask for. Support is fast and helpful and they go out of their way to solve problems or develop a solution to any request. I’ve tried many other solutions over the years and so far Ecwid is the best I’ve found.

GolfPro

More Ecwid testimonials

Find out how Ecwid ranks in terms of user satisfaction on various customer review platforms.

PlatformRating
WP.org4.5 out of 5
TrustPilot3.3 out of 5
G24.7 out of 5
Capterra4.6 out of 5
Get App4.6 out of 5

Alternatives to Ecwid

WooCommerce

WooCommerce banner

WooCommerce is one of the best alternatives to Ecwid, especially for WordPress users. It offers great flexibility and numerous customization options, making it easy to create a personalized online store.

It’s a free, open-source plugin available from the official WordPress directory, giving it great popularity and an active community. It includes integrated tools for inventory management, shipping options, and PayPal integration for online payments.

SureCart

SureCart – Ecommerce Made Easy For Selling Physical Products, Digital Downloads, Subscriptions, Donations, & Payments banner

SureCart is a robust alternative to Ecwid, specifically designed for WordPress users. It offers a secure, hosted shopping cart solution that eliminates the slow loading issues often associated with Ecwid.

SureCart is particularly suited to digital products and offers enhanced customization options for store pages. It works with all themes and page builders, and has a robust free plan.

BigCommerce

BigCommerce For WordPress banner

BigCommerce is a cloud-hosted e-commerce platform that offers an excellent alternative to Ecwid, particularly for medium-sized to large businesses.

It offers responsive store templates, SEO and conversion tools, as well as easy integration with WordPress via a connector plugin. BigCommerce handles payments via its servers, so site performance is not affected.

Ecwid FAQs

How do I install the Ecwid Ecommerce Shopping Cart plugin on WordPress?

To install the Ecwid Ecommerce Shopping Cart plugin, navigate to your WordPress dashboard, then go to Plugins > Add new. Search for “Ecwid” and install the official “Ecwid Ecommerce Shopping Cart” plugin.

Once installed, click on “Activate” to activate the plugin. Then go to the “Ecwid” tab in your dashboard and follow the instructions to connect your Ecwid account.

How do I create or connect my Ecwid account to my WordPress site?

After installing the plugin, you’ll need to create an Ecwid account or connect an existing one. If you’re new to Ecwid, sign up for a free account by providing basic information such as your store name, industry, and product types.

In the “Ecwid” tab of your WordPress dashboard, click on “Connect your store” and follow the instructions to authorize data-sharing permissions between WordPress and Ecwid.

How do I manage my products with the Ecwid Ecommerce Shopping Cart plugin?

With the Ecwid plugin, you can manage your products directly from your WordPress dashboard. Access the “Ecwid” tab to upload product images, write descriptions, set prices, organize products into categories, and manage inventory.

Ecwid also supports dropshipping via services like Spocket.

What payment options are available with the Ecwid Ecommerce Shopping Cart plugin?

The Ecwid plugin supports over 100 payment platforms, including PayPal, Stripe, and many others. Customers can make payments directly on your store’s checkout page without being redirected to a separate payment gateway.

You can choose from a variety of payment options, including credit cards, bank transfers, wallets, and “pay later” options.

How do I configure taxes and shipping with the Ecwid Ecommerce Shopping Cart plugin?

Ecwid lets you configure taxes and shipping automatically. You can define tax rates by product or location, and display prices inclusive or exclusive of tax.

For shipping, Ecwid integrates the major carriers to automatically calculate shipping rates. You can also create customized shipping rules by product and offer flexible delivery and collection options.

How can I sell on multiple platforms with the Ecwid Ecommerce Shopping Cart plugin?

The Ecwid plugin allows you to sell on multiple platforms, including Facebook, Instagram, and other websites or online sales platforms like Amazon.

Your products, customers, orders, and inventory are automatically synchronized between your different online stores, making it easy to manage your multi-channel sales presence.

How can I manage my online store from a mobile device with the Ecwid Ecommerce Shopping Cart plugin?

Ecwid offers free mobile apps for iOS and Android, enabling you to manage your online store on the go. You can add new products, manage orders, accept payments, and track inventory directly from your mobile device.

Your store data is automatically synchronized with your WordPress dashboard and other online stores.

Thank you for visiting this page about Ecwid 🙏

The WPMarmite team hopes you were able to learn more about this WordPress plugin!

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