With more than 130 million downloads, Yoast SEO is one of the 10 most downloaded plugins of all time. Officially, it is installed on more than 5 million websites in order to be optimized in terms of SEO (Search Engine Optimization): how could you miss it?

As you might expect, WPMarmite uses it. As well as my personal blog and all my other websites.

Your website’s search engine optimization is something to take very seriously. Even without being an SEO fanatic, having a well optimized site is not pointless.

In this post, we will use this plugin to make your website appreciated by Google, Bing and all their buddies.

Are you ready?

Roll up your sleeves and let’s get to work!

This tutorial has been updated and applies to the 8.3 version of Yoast SEO released in October 2018. The pace of updates is very fast but you will be able to configure your website even if the interface has changed slightly.

Please note that, while reading this post, you will find some affiliate links here and there. This means that WPMarmite gets a commission if you buy some of the solutions presented through the said links. You won’t see any change on the price though, at all, and that will help us rewarding the research and writing work of the writers.

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Prerequisites before starting

Make sure that the permalink format (your page’s URLs) on your website is written in full. I see far too many sites with URLs which format is “https://wpmarmite.com/?p=11350”.

Search engines will find it more difficult to know the content of your pages with URLs containing numbers than with “https://wpmarmite.com/en/best-wordpress-plugins/“.

I bet you also prefer the second format.

You must admit it’s much easier to remember it that way.

If you are not installing a new website, changing the permalink structure of your URLs may have a negative impact on your SEO.

If you decide to do it anyway, you will have to redirect the old URLs to the new ones.

If the URL format is still in the default format on your site, go to Settings > Permalinks and tick the box Post name in the Common Settings.

Permalink WordPress settings

While you are on this page, change the category base and the tag base.

For WPMarmite, I chose “cat” for the categories and “topic” for the tags but you can put what you want, as long as it is relatively short and relevant for your visitors.

Wordpress category base and tag base settings

Again, be careful if you make these changes on an existing website.

Once everything is set up, click Save Changes.

We will now be able to get to the heart of the topic.

Make sure that Yoast SEO is installed and activated. When it’s done, you should have an SEO menu under Settings in the left sidebar.

SEO menu in wordpress sidebar under settings

Also, here is Yoast website.

How to set up Yoast SEO

Let’s take a look at the sub-menus of the plugin one by one and see what they contain. The first is…


Clicking on the General submenu is the same as clicking on the plugin’s SEO menu. In both cases, you will be redirected to the same page called General – Yoast SEO.

Dashboard Tab

In this tab you will find a summary of the issues that Yoast SEO has found on your WordPress site, as well as notifications listing configuration tips.

Yoast general settings

Features tab

This tab allows you to enable or disable some of the plugin’s features.

yoast seo features
  • SEO analysis: Enables/disables the Main Keyword tab. It is important to keep it enabled to be able to optimize your content.
  • Readability Analysis: Enables/disables the Readability analysis tab displayed in the Yoast SEO options when you write a post, for example.
  • Cornerstone Content: Enables/disables the ability to filter and mark important content on your website.
  • Text link counter: Enables/disables the tool seen in the previous menu, to count the links of your website.
  • XML Sitemaps: Enables/disables the different sitemaps generated by Yoast SEO.
  • Ryte integration: Enables/disables a tool that checks if your website is still indexable by search engines. Yoast SEO will notify you when it’s not. Keep this option enabled.
  • Admin bar menu: Enables/disables the Yoast menu in the administration bar. It’s up to you to decide if it bothers you – but I advise you to keep it.
  • Security: no advanced settings for authors: Enables/disables Yoast’s advanced options for users with the Author role on your site, to prevent them from deindexing pages for instance.

Webmaster Tools tab

If you want to use the Webmaster Tools offered by Baidu, Bing, Google, or Yandex, this tab will help you to have your website verified.

webmaster tools tab yoast seo

As stated, you simply have to enter your different verification codes according to the different search engines…

Search appearance

When you are on this page, you will see 7 tabs:

yoast seo search appearance

Let’s take a closer look at each of them.

General tab

As you can see just above, there are several options here.

Title separator: Yoast SEO enables you to easily choose the separator to include in page titles.

As indicated in the description, the separator can be included between the title of a post or page, and the name of your website.

It’s up to you to see which one suits you best. For WPMarmite, I kept it simple with the good old dash.

Homepage & Front page: In this tab, several things may appear depending on your blog’s configuration.
If your home page displays the latest posts, two fields will appear, and allow you to indicate the title and description (as seen in the image above).

Variables are installed by default – but enter a title and description that will encourage users to visit your website.

On the other hand, if you have defined one page as a homepage and another one as a blog page, you will have to go to these pages to insert the titles and associated descriptions:

general tab of search appearance on yoast seo
Remember to specify whether you’re an organization or a person!

Above all, do not neglect this step: the information you will have to provide will describe your homepage to search engines.

For example, this is how Google will present your homepage to Internet users:

WPMarmite on Google search result

Try to describe your website as well as possible to convince people to browse your site ;-).

Note: links to WordPress Tutorials, Blog, About, etc. pages have been automatically generated by Google. If your website is well organized and has a certain notoriety, these links should appear for you too.

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Knowledge Graph: This tab is very important, as it will allow you to take advantage of Google’s “Knowledge Graph”. This means that Google will display additional information about you or your brand/company to the right of the search results.

For example, if you are looking for information about Matt Mullenweg (the creator of WordPress), you will find an insert next to the search results:

Matt Mullenweg Google knowledge graph

Of course, nothing can guarantee that Google will systematically highlight the information you will enter in this tab – but this will give it a better idea of who you are.

Let’s now move on to the content of the tab. Depending on whether you choose to specify whether you are an organization or a person, you will not have the same options:

  • Organization: you can define your company’s name and its logo (that could work if you have an online store, for example).
  • Person: you can only define your name in it.

Content Types tab

Once the homepage is set up, you now have to work on all the other pages of your site.

To do this, Yoast SEO offers to give default values to the different types of content on your website.

The image below shows only posts and pages, but if you have a Custom Post Type, Yoast SEO will automatically display it.

content types yoast seo

In order to adapt to all your content, Yoast SEO uses snippet variables. For example Title will match the title of your content (post, page etc.). Click on Insert snippet variable at the top right of the screen to get a list of all available variables.

Together, let’s explore the options that are avalaible:

  • Show Posts in search results: select Yes to tell search engines to index your content. This is very important!
  • Date in snippet preview: Select Show to include the content date before the description in the search results. This is interesting for posts, but not for pages. Therefore, only activate this option for posts. For other types of content, I would not enable this option- but there may be exceptions (portfolio items can be one if they are updated regularly).
  • Yoast SEO Meta Box: This option is simply used to hide the Yoast SEO Meta Box when you are in edit mode (i.e. writing a post, page or other type of content). This insert enables you to improve the default settings in the options. So it’s very handy. Enable this option for posts and pages. On the other hand, there may be types of content where this is not useful (if you have a Slider content type, for example).
  • SEO title: For WPMarmite, I simply use the article/page names for the page title tag (Title snippet variable).
  • Meta description: For the text that appears in search results, I use an excerpt from the post or page. If this excerpt is not defined, it will be automatically generated by the plugin.

Media tab

media tab yoast seo

Media & attachment URLs: It’s very important to select Yes. Otherwise, you can have pages containing only one image. This is neither interesting for your visitors, nor for search engines.

This is important to improve your SEO.

Taxonomies tab

After working on the types of content and media on our website, let’s move on to taxonomies. FYI, taxonomies are the categories and keywords defined for each type of content.

By default, WordPress has the articles’ categories and tags but you can have others. For example, we can have project categories for the portfolio.

All taxonomies detected on your website will be displayed in this tab.

taxonomies yoast seo

Show categories in search results: by default, your category pages will be indexed by search engines. However, if you do not want to, you can check No and they will automatically be ignored and excluded from your XML sitemap. I advise you to leave the Yes box checked.

SEO title: The page titles should be displayed according to the template you define. Here are the ones I use on WPMarmite – but you are free to modify them:

  • Categories: Category – Separator – Site title to display the name of the taxonomy, followed by the separator and the name of your website.
  • Tags: Tag – Separator – Site title
  • Other taxonomies: Term title – Separator – Site title

Meta description: Here comes the description of your taxonomies. It is recommended to use the following variables:

  • Categories: Description of the category
  • Tags: Description of the element
  • Other taxonomies: Description of the element

Note: Be sure to complete the descriptions of your categories, tags and other taxonomies to make it work. To do this, modify each of your categories and fill in the description field. Do the same for your tags and other taxonomies.

You can find the list of available variables by clicking on the Insert snippet variable button.

Yoast SEO Meta Box: When you are on a taxonomy edit page, you will notice fields under “Settings for Yoast SEO“. Hitting the Display option will optimize your taxonomies. We advise most of the websites to keep it that way.

By exploring these fields, you will see that you can manage more precisely which titles and descriptions to display. Other options are also available – but we will come back to their role later in this post.

Category URLs: By default, WordPress places the category prefix (or the prefix you defined in Settings > Permalinks) in the category URLs. We therefore obtain permalinks of the type: mysite.com/category/plugins-wordpress/

If you do not think this prefix is necessary for your website, just leave it on Yes.

Archives tab

Let’s now move on to the settings of the archive pages, i.e. the pages where the posts are listed. Among these pages are the archive pages by author and date:

archives yoast seo

With regards to the author archives settings, there are two possibilities:

If you are the only person to write on your website, you can select Disabled. If you don’t, the content of this page will be identical to that of your blog, and could cause duplicate content (i.e. penalize your SEO). In this case, filling in the title and description box would be unnecessary.

If there are several people writing on your site, the author pages can be useful to your visitors. You can therefore activate them. With regards to indexation, I recommend that you select NO, in order not to show author archives in search results.

If you want to index them, remember to fill in the SEO title and meta description boxes using the snippet variables (you will be shown a list upon clicking on Insert snippet variable).

For Date Archives Settings, it is advisable not to index them to avoid any risk of duplicate content. Do not disable them though, if you want to give your visitors the freedom to browse your archives.

Similarly, if for any reason you want to index these pages, fill in the SEO title and meta description boxes using the Yoast SEO snippet variables.

The Archives tab also enables you to define the titles of the search pages and 404 pages (when the requested page does not exist).

Here are some suggestions for your site:

  • Search Pages: Search for – Search Phrase
  • Pages 404: Error 404 – Separator – Site title

If you are creative and your site doesn’t take itself too seriously, you can put a funny title on your 404 page as I did on WPMarmite.

Breadcrumbs tab

In terms of SEO, having an optimized website does not only imply titles and permalinks.

It is important to have links from other sites. But working on internal links (i.e. between the pages of your website) is a key point too.

To do this, Yoast SEO integrates breadcrumbs to inform your visitors on where they are on your website, and create relevant links to other pages on your site.

It should be noted that not all themes are designed to be compatible with this Yoast SEO feature. If your WordPress theme is not compatible, you can get your hands on the code – but it requires some knowledge.

If you want to try it, insert the following code in a strategic place (for example above your content):

<?php if ( function_exists('yoast_breadcrumb')) {
yoast_breadcrumb('<p id="breadcrumbs">','</p>');
} ?>

Is everything good for you? So let’s look at what the Breadcrumbs tab is made of:

breadcrumbs yoast seo

Enable Breadcrumbs: I think this option speaks for itself :-).

Separator between breadcrumbs: The character you specify will be used as a separator for the different sections of the breadcrumbs. Personally, I often use the character “|”, but you can use “-” or “>”.

Anchor text for the Homepage: How should your homepage be named in the breadcrumbs? Home, Homepage, Blog or something else? The choice is yours.

Prefix for the breadcrumb path: It is possible to put a small text before the breadcrumb path (eg: “You are here:”)

Prefix for Archives breadcrumbs: Same advice as before, except that it is intended for the archives page.

Prefix for Search Page breadcrumbs: Same advice as before, except that it concerns pages containing search results. WPMarmite simply uses “Search results:”.

Breadcrumb for 404 page: Enter what the breadcrumbs path should display when visitors are on a 404 page (i.e. a page that does not exist).

Show Blog page: Either choose to Show or Hide your Blog page, if you have one on your website.

Bold the last page: To highlight the current page a little more, you can put it in bold. This is purely aesthetic.

Taxonomy to show in breadcrumbs for content types: When a content type has multiple taxonomies, you have the option to choose which one to display in the breadcrumbs.

For instance, for posts, there are categories, tags or even the format (if your theme takes into account post formats such as video, quote, etc.). You can choose nothing, but for the posts, we recommend you select the categories.

Save your changes before clicking on the next tab.

RSS tab

Yoast SEO allows you to make changes to the content of your website’s RSS feed. As a reminder, an RSS feed is a way to subscribe to a site to receive future posts through what is called an RSS feed reader (Feedly, for example).

It sometimes happens that the RSS feeds of a site are included without quoting the source, so it would be interesting to include a small signature automatically to avoid this small inconvenience (it will even make you gain some links).

Here is what I added at the end of the WPMarmite RSS feed:

RSS yoast seo

As with page titles, it is possible to use variables to build the message of your choice. You can place text (and HTML code) before and after the content of your RSS feed, but it is not mandatory to do both.

Note: In addition, be sure to display only the excerpt of the post in your RSS feed by going to Settings > Reading.

Now let’s come back to the menu tab…

Search Console

If you have connected your website to Google Search Console, it is possible to display some data directly in the Yoast SEO options.

The first thing to do is to connect the plugin to your Google Account to fetch the data:

Search Console settings Yoast

Click the Get Google Authorization Code button to authenticate to Google. Once connected, a code will be provided. Enter it in the corresponding field and click on the Authenticate button.

Four tabs will appear when Yoast SEO is connected to your Google Search Console.

In the first 3 tabs will be listed the errors found by Google on your website under different devices (Computer, Smartphone and Phone function).

You will be able to create redirections, go to the page to see the errors, and mark the errors as set to Google (so they will disappear from the Google Search Console site).

The last tab (Settings) can be used to manage the connection to your Google Account. Normally, you don’t really have any reason to go there again.

Alright, let’s move on to the next options page about…

Social networks

Yoast SEO enables you to optimize your website for the main social networks. Of course, there are Facebook, Twitter and Instagram, but also LinkedIn, YouTube, Pinterest, MySpace and Wikipedia.

Metadata will be inserted into your website’s pages to improve the integration of your content on social networks.

Let’s start with…

Accounts tab

Social accounts settings on yoast seo

Here nothing complicated: you just have to enter the links to your social profiles if you think it is relevant to associate them with your website.

WPMarmite has a dedicated Instagram account, so go ahead and subscribe if you feel like it!

The purpose of this tab is to inform Google about your online identity (perhaps it uses the statistics related to these accounts to determine your popularity and therefore rank you higher?)

Facebook tab

Even if you don’t use Facebook personally or for your website, your content can still be shared. It is therefore important to enable the Add Open Graph meta data option.

facebook yoast seo settings

Default settings > Image URL: Paste the link to an image that will represent your website on Facebook. Select the URL of your logo.

When you are finished, save it by clicking on Save Changes.

Are you still there? Come on, let’s continue with…

Twitter tab

The principle is the same as with Facebook: just enable the Add Twitter card meta data.

twitter yoast seo settings

The default card type to use: Twitter cards are an elegant way to integrate content on Twitter. Select Summary with large image and click Save Changes.

For more info, check out our post about how to integrate Twitter with WordPress.

Pinterest Tab

To optimize your website for Pinterest, you must absolutely enable Add Open Graph meta data in the Facebook tab settings.

pinterest yoast seo settings

Then, to confirm your website with Pinterest, you’ll have to add the Pinterest verification code. You will see how to do so on this page.

We have finished setting up social networks. Don’t forget to click on Save Changes to save everything.

Let’s go to the next menu.


Tools tab in Yoast SEO

Three built-in tools are currently offered by our SEO plugin, the first being…

Import and export

This tool will only be useful in two cases:

You have decided to choose the Yoast SEO plugin and you want to use the options defined by your old SEO plugin.

You want to take over the configuration of your website for another website or simply to back it up.

If so, continue reading and discover the 3 available tabs. Otherwise, proceed to the next step.

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Import settings

This tab will be useful if you have already exported Yoast SEO settings (for example from another site).

Import settings seo yoast tools

Nothing much complicated here: you just have to select your file containing the settings you want to import, then click on Import settings.

Export settings

This tab will allow you to export the plugin settings for backup purposes or to avoid doing the same entire configuration on another site all over again.

Export settings seo yoast tools

Keep your export file in a precise place, so that you don’t have to search everywhere when you need it. Ideally, send it to yourself by email or use a service like Dropbox to keep it.

Import from other SEO plugins

If you have decided to switch from another SEO plugin to Yoast SEO, you will not have to redo the entire configuration. Yoast has anticipated this and enables you to import the settings of your previous plugin.

Import from other SEO plugins settings seo yoast tools

Yoast SEO will automatically detect if you are using another plugin and offer to import all data automatically if that’s the case.

Let’s now discover the second tool offered by Yoast SEO.

The File editor

This tab enables you to create and edit your robots.txt file if you don’t have one and also to edit your .htaccess file.

Robots.txt and .htaccess file Yoast seo

For more info, check out our post about .htaccess file.

The Bulk editor

Behind this barbaric name lies a very practical feature. As we will see later in this post, it is possible to define a title, a meta description and other parameters for each of your content (post/page etc.).

What’s interesting with this Bulk editor is the ability to quickly add or modify titles and meta descriptions to your content.

Here is what it looks like:

Bulk editor in Yoast SEO

Your content is listed in the page, and the columns provide you with different information. Simply enter a new title in the penultimate column and click Save to save it.

If you add multiple titles, click Save All to save all of them at once.

Your website has a lot of content? You can filter by item type by clicking on the drop-down menu Show All Content Types and by status (All, Published, Draft and Trash).

A second editor is available, enabling you to modify your contents’ meta descriptions in another tab.

This operation is similar to the title editor. See what I explained above to see how to use it.

Text link counter

This option allows you to count internal links on your site, and manage your internal linking by identifying posts or pages that you could link to.


Yoast, the plugin’s author, offers additional features through different extensions. There are extensions to start ranking better for your videos, to get better search results in Google search etc.

Yoast SEO premium extensions

In most cases, you will not need it so we will move on to the next section without further delay 🙂

How to optimize Yoast SEO content

Before starting this section, I wanted to congratulate you. You have completed the configuration phase of Yoast SEO… but you will have to go on to optimize your contents.

Even if the plugin does a lot of things automatically (thanks to what we have seen throughout this post), it is better to pamper your posts, pages and other content.

To do this, I invite you to open a post and scroll down the page. Very quickly, you will come across the Yoast SEO meta box. This is the box in which you will optimize your content. Remember, we talked about it earlier. 🙂

This meta box contains 4 parts that we will go through in detail (there is alson an add-on that I use for videos but I won’t talk about it here):

  • SEO
  • Readability
  • Schema
  • Social

Psst! Since the end of 2020, Yoast SEO optimization features are directly integrated into your favorite page builder, Elementor. No need to leave the editing interface to access them: just go to the “Yoast SEO” tab in your page settings. Convenient!

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SEO tab

This tab will allow you to optimize your content so that it is well ranked. As an example, I took the Yoast SEO meta box from this post.

By default, we’re on the SEO tab:

keyword snippet tab on yoast seo

Focus keyphrase: which is the main keyword. Define here the keyword on which you want to rank. Depending on the optimization of your post, you will know what you need to improve with the signals below (under SEO analysis > Analysis results: Problems, Improvements, Good results).

Google preview: gives you a preview of Google search results of your post on mobile or desktop.

Edit snippet: the purpose of this section is to show you the appearance of your post on the search results pages. To edit titles, URLs and meta descriptions, simply click on the Edit snippet button to access the different fields. You will have a live preview just above (under Google preview).

edit snippet on yoast seo

Section + Add related keyphrase: this is an option of Yoast SEO Premium. Ignore it because in most cases you will not need it.

Analysis results: this section will give you advice on how to optimize your post.

Unlike previous versions of the plugin, content analysis and advice are increasingly relevant.

focus keyphrase on yoast seo

On this screenshot, we can see that not all signals are green. This is not required to ensure that your post will be well positioned in search engines. This is not mandatory for your posts to be well ranked in search engines, so don’t look for green dots everywhere!

In other words, you shouldn’t obsess over it – but try to look at them regularly to improve your pages or posts. The important thing is to write useful content for users. Just because you repeat a keyword 20 times in a post doesn’t mean that Google will favour you.

Be careful not to do anything for search engines to love you… the backlash can hurt!

In the end, Yoast SEO calculates an overall score that will be displayed in the sidebar of your post’s settings, under the Yoast SEO section, just below Status & visibility:

yoast readability and SEO sidebar analysis on wordpress

Advanced Tab

Before making any changes here, I suggest that you fully understand the role of each of the offered options. It would be disgraceful to harm your website after all the work you have just done.

advanced settings on yoast seo

Allow search engines to show this post in search results: always leave the default values here, so that your content is always indexed.

Should search engines follow links on this Post? This option allows you to show the internal links between your different contents to search engines. Always leave it on Yes, unless you list a large number of websites of little interest to you on one page.

Meta Robots advanced: In most cases, leave the default setting (unless you are sure you do not want to index a category, tag or other taxonomy).

Breadcrumbs title: rename this one if necessary. More info here.

Canonical URL: A canonical URL is the official URL of a page. This is made to limit the number of duplicate content. Do not fill in this field in order to use the URL generated by WordPress.

Readability tab

The Readability tab gives you real-time writing and layout tips to make your content the best it can be.

readability details on yoast seo

However, do not always take this into account, as not all the recommended optimizations are necessarily doable.

Schema tab

Having installed Yoast SEO, this plugin provides a number of useful information to Google to enable it to properly identify and understand your website and its content.

However, you may want to provide even more details and that’s where the Schema tab comes in.

yoast seo plugin schema tab

With this option, you decide to give specific information (to Google and any search engine) about the content of your website.

However, these settings will not optimize your posts as well as they could.

This is a first step but if you want Google to retrieve your ratings, prices or stock, a rich snippets plugin will be necessary.

Google rich snippet search result for yoast seo plugin
You’ll have to use another plugin to appear like this on Google

Social tab

The options in this tab will enable you to go even further in customizing your post for social networks:

social tab with Facebook and Twitter previews on yoast seo

Two sections are available to customize the appearance of your Facebook and Twitter posts. You can define:

  • An image representing the post.
  • A title different from the title defined in the general tab.
  • A different description from the default meta description.

Good luck if you decide to customize everything for each post (this is of course not mandatory)!

Add-ons tab

This tab allows you to set up some of Yoast’s premium add-ons. For example, WPMarmite uses the Video Addon to optimize the pages that contain some (which is not the case in this post).

Use the meta box for all your content

You now know a little more about how the Yoast SEO meta box works. You will find it under all posts, pages and other types of content for which you have defined it.

With a good optimization, your content will be ready to rank on search engines :-).

Before leaving, we still need to review the last options of Yoast SEO.

Settings for categories/tags

If your website uses categories and tags, you can optimize the pages that display them. To do this, go to the edit page of a category or tag.

Category SEO tab

yoast seo category settings on wordpress

Focus keyphrase: as for your posts, indicate here the keyword for which the category, tag or taxonomy should be ranked.

Edit snippet: As for posts, define here a title and meta description that will be used instead of the default values specified in the Content Types tab of the SEO Settings section of the options.

Category Readability tab

Here you will find tips on how to optimize your page. Be careful, not everything is always relevant.

As for the meta-boxes of posts, a Readability tab is available to help you optimize everything. As usual, don’t focus solely on this, but give relevant information to your visitors and search engines.

Category Social tab

At this point, I don’t think it’s useful to explain again what this last tab is for ;-).

Once you have done this work for one category, move on to the next one, until the last one. I hope you don’t have too many!

Then do the same for your tags. And yes, I know this will likely take you quite a long time.

As a general rule, you will only have to write a title and a meta description per term (or even a breadcrumbs title but nothing more). Leave the default settings in other cases.

Advanced Tab

As with traditional posts, it is possible to go further in the configuration of taxonomy pages:

yoast seo category advanced tab settings on wordpress

Allow search engines to show this Category in search results? Always leave the default values here so that your content is always ranked.

Breadcrumbs title: rename this taxonomy in the breadcrumb trail if necessary.

Canonical URL: Official URL of the taxonomy page. It is recommended not to insert anything here.

We’re finished now, but don’t forget what we’ve discussed

We have completed our tour of the Yoast SEO plugin. I hope you enjoyed the post!

Now I’d like to hear from you: what is your opinion about this plugin?

Do you use it, or maybe you’re familiar with another option?

Let me know in the comments below!

And if you liked the post, please share it on Social Medias!