If I tell you: a page builder with more than 5 million active installations, and promises to be “limitless in design”, you tell me?
Elementor, my dear Watson!
Launched in 2016, this plugin – because it is one – is growing like crazy, and it’s selling like hotcakes. Its users are crazy about it and we would almost seem has-been if we wouldn’t use it.
But does it deserve so much praise? Is it really a tool that you absolutely must have, or is it snake oil?
To find out, my little budding Sherlocks, I suggest we find out what Elementor really is about. And believe me, the interrogation is going to be tough!
As a true Miss Marple of the page builder, to conduct my investigation, I relied on objective analytical criteria.
Come on, get your grey raincoat and your magnifying glass out: we’re going on the investigation of a page builder that has become THE reference on the market.
Initially written in May 2018, this article was updated in November 2020 to reflect the latest developments of Elementor, which underwent a major redesign at the end of August 2020. The versions of Elementor tested here are 3.0.13 (free) and 3.0.6 (Pro).
Transparency point: The various links to Elementor Pro and its paid plugins are affiliate links. This means that if you buy one of these plugins, WPMarmite will get a commission. This pays for the research and writing work of the blog’s editors and creates a pool to buy and test other WordPress plugins.
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Elementor, what is it?
Elementor is a page builder for WordPress in the form of a plugin. It allows you to design complex pages on WordPress without coding, using ready-made page templates or starting from scratch, to be added by dragging and dropping into your content. All changes are visible in real time.
A page builder allows you to use modules (image, text, button, video, etc.) and ready-to-use templates to design the visual appearance of your site without getting your hands on the code (or very little). It is very often used by drag and drop.
I just told you that Elementor is a page builder? What am I saying? Elementor is THE page builder.
It is part of a very closed circle: that of plugins with more than 5 million active installations. There are only eight of them: Yoast SEO, Jetpack, Akismet, Contact Form 7, WooCommerce, Classic Editor and Really Simple SSL.
2016 and… ten seconds
Perhaps even crazier: its phenomenal success was achieved in just four years. Developed by the Pojo Themes team in 2016, Elementor has literally swallowed everything in its path: the market share of page builders, and many of its competitors, to which it casts quite a shadow (Beaver Builder, Divi Builder, or WPBakery Page Builder).
Pojo Themes has also developed or contributed to the development of 11 plugins including Activity Log (100,000 active installations) or One Click Accessibility (40,000 active installations). However, the team no longer sells themes, and is now solely dedicated to Elementor.
Like most products, Elementor was originally created to address a problem. The members of Pojo Themes, web professionals, were frustrated by the process of creating a WordPress site, and in particular the lack of flexibility in design.
As they state on the About page of Elementor’s official website, “Every minor change had to be done manually, with lots of coding and guesswork.”
To answer that, guess what? Elementor was born. With a mission: “to radically simplify web building” with “minimum hassle & maximum fun”.
Currently, the Elementor team estimates that a new website is created every ten seconds using its page builder. A hard to verify statistic, but one that reflects the spectacular popularity of this page builder.
To say that the tool has seduced its users is an understatement. On its dedicated page in the official directory, Elementor recorded an excellent score of 4.8/5 at the time of writing.
A freemium open-source model
Based on the open-source template, like WordPress, Elementor is a freemium page builder. That is to say, it has both :
- A free version: the one present on the official directory.
- A paid version (also called premium) with 3 plans, which will be detailed in a dedicated part.
Obviously, the Premium version, called Elementor Pro, is much more provided than the free version, that goes without saying. And for your information, Elementor Pro is an additional plugin of Elementor: you must have installed the free version beforehand, to use it.
Whether you use either version, Elementor offers the same global features:
- It can be used with little or no coding.
- There are templates so you don’t have to start from scratch.
- The process of creating your pages is live. This means that you will have a real-time preview of all the changes made to your content. You won’t need to refresh your page, or open it in a new tab.
- It works with all (or almost all) themes.
- Elementor has its own interface: you won’t use the one that WordPress offers natively.
Speaking of the interface, let’s check it out in the next part.
Ease of use
Once you land on the Elementor interface for the first time, you’ll notice that your screen is divided into two sections.
On the left, you have a settings column that allows you to change the appearance of your page by adding elements (Widgets), i.e. blocks of ready-to-use content (e.g. Title, Image, Video, Button, etc.).
On the right, you have a preview of the visual rendering of your page.
Like many of its competitors, Elementor adopts a hierarchy of the elements that structure your page:
- You add a section.
- You aggregate a certain number of columns (1 to 10).
- You incorporate your elements into your columns to start working on them.
Here is a first visual example to give you a first idea:
A pleasant working interface, easy to use
With its airy interface, Elementor really does offer a pleasant workspace.
The plugin’s functionalities, such as the column containing the elements, can be easily hidden or reduced, which makes it possible to really see the rendering, without being polluted by the work interface.
On Elementor, as on many page builders, you work by drag and drop. You choose the element of your choice by clicking on it with your mouse, then you drag it wherever you want within your page.
See with this Google Maps widget, for example:
With regards to ergonomics, we’re pretty good.
You make a mistake on your page, inserting an element you didn’t want, or applying unwanted features to it?
No worries! You just have to:
- Either use the keyboard shortcut preferred by the heads-in-the-air
(Cltr + zon Windows or
Cmd + zon Mac);
- Or view the history of your actions: just like on a Google Docs document, you can track all the elements you’ve added or modified, and choose the version that suits you.
While the history is very practical, Elementor also takes care of its users by offering them several very practical features that make the tool easy to use.
Personally, I particularly appreciated:
- The presence of a Finder, which allows you to quickly get your hands on what you’re looking for. The only downside, in my opinion, is that this Finder is not able to recommend widgets. Too bad.
- The advanced settings that you can apply to an element, section, column, etc. This is where you will fine-tune your margins, width and spacing between your elements and columns. Not to mention the presence of motion effects and responsive settings.
- The use of the right click to trigger the opening of a contextual menu to perform quick actions (e.g. edit, copy, duplicate, save etc.). A (very) rare option in the competition (Divi offers it too, for example).
- The navigator to have access at a glance to the skeleton of a page. For very long contents, it helps to have a global vision of its content.
A flawless WISYWIG interface
Yes, you read that right: from my point of view, Elementor has a What You See Is What You Get interface that’s absolutely flawless.
We particularly appreciate the ability to make changes online, directly on the text within the page. But also the fact that you can manually resize the columns, for example:
As you can see above, all the elements you see in the page builder interface give the same rendering on your website, once the page is published.
This WYSIWYG features dynamic animations, which animate the module when a change is applied to it: handy to know that your modification has been applied.
And when I tell you that this WYSIWYG is perfect, it’s because Elementor goes very far: the plugin allows you to visualize in the creation interface the effects when the mouse passes over or when the page is scrolling, for example.
We’re really looking at a dynamic page builder that delivers on its original promise: to simplify the creation of WordPress sites for those who are new to web development or who prefer no-code.
A big plus compared to other builders, which require that you constantly trigger a preview in the browser to see the final result of the page.
Build your website with Elementor
The Design System
Another major element I wanted to tell you about in this section on usability is the Design System, launched when Elementor 3.0 was released in August 2020.
The Design System is a kind of way to define your style guide, so you can easily use it again afterwards.
It is from this interface that you can act on the design and visual appearance of your site created with Elementor.
It is divided into 3 parts. The first part helps you customize global colors and fonts throughout your site.
How does it work? You define a main color, then secondary colors (the principle is the same for typography).
They will then be applied on all your site automatically. The time saving is very important, since you don’t have to bother anymore to proceed element by element, for example (except to adjust more precisely).
The second part of the interface concerns the “theme styles”, which are only really useful when you use the Theme Builder (more about this later). Here, Elementor lets you get your hands on:
- Typography (color, size, style, line height, spacing, font family etc.)
- Buttons (color, typography, shadow, border, margin)
- Images (border, opacity, shadows, CSS filters)
- Form fields (color, typography, shadow, border, margin)
Thirdly, you can make more classic adjustments such as adding a logo and a favicon (as in the customization tool), or the appearance of the layout (e.g. the width of the content).
Yes, on Elementor, it feels good. Plus, you can go very far in customizing the various elements, whether it’s in terms of position, design or animation.
Some customization functions make it easy to achieve a unique design. The divider shapes between the different sections structure the created page.
To illustrate this, you can appreciate the small geometric effect given by two of the divider shapes available on Elementor: “Mountains” for the first, and “Pyramids” for the second.
I invite you, if you use Elementor, to have fun with others, such as zig-zags and triangles, which, if handled well, can really help to structure a page in an elegant way.
The color filters that you can apply to the images, which opacity can be adjusted, decorate the page with a design in the colors of your style guide.
The shadows to be integrated on the blocks give depth to certain key elements… It sometimes feels like you’re in Photoshop or InDesign, but without the somewhat rough look of these well-known interfaces.
It is also possible to animate a number of these modules, even if you are not a seasoned site creator. Zoom effects, appearance, fade… Beware though, even if it may be tempting to test as many customization possibilities, don’t use them excessively!
It is not enough for a page builder to offer a smooth and easy experience to the site designer: it must also offer good tools. And from that perspective, Elementor is not to be outdone. The proof is in the next part.
Build your website with Elementor
Which widgets and templates are pre-integrated?
A variety of widgets for various needs
- Basic widgets: Title, Text Editor, Image, Button…;
- General widgets which can be categorized as:
- Content widgets: Gallery, Carousel, Tabs, Accordion…;
- Persuasion widgets: Testimonial, Rating, Progress Bar…;
- Technical widgets: Shortcode, Custom HTML…;
- WordPress widgets: the ones you already know in the customization tool.
All of which will meet the diverse and varied needs of any type of site.
In the Pro version of the plugin, additional widgets appear, some of which have even become a must for a good number of site creators.
For example, you will be able to insert price tables to display the prices of your offers, calls to action, countdowns, or forms.
Speaking of forms, the “Form” widget offers some pretty advanced features.
It offers you a choice of 20 different types of fields, including some advanced ones (password, file download, etc.).
Of course, you have control over the design and visual appearance: choice of colors, spacing, typography, background etc.
Icing on the cake, Elementor even allows you to create forms step by step. How does it work? As soon as one of your visitors fills in a first field, the second is displayed and so on.
A wide variety of templates to get inspired
Another of the most useful elements in a page builder are templates, which allow you to start from a specific structure and design to be customized later on.
In Elementor, the free version already includes some interesting templates for all types of pages: homepages, one-page sites, resumes, “about” pages, Landing Pages…
To take advantage of this, you will need to create a free account at Elementor.
The paid version adds more, in a rich library with a variety of layouts.
A total of 230 templates were available at the time of writing, including about 40 free ones.
Note that this rich library of templates is regularly updated with the plugin, as shown by Elementor’s charming avatar when scrolling to the end of the list.
Beyond the templates, you’ll also find a block library, which allows you to integrate a pre-built structural element into a page (similar to WordPress compositions).
This wide variety of blocks (about 300) makes it easy to structure the page, and really focus on customizing the appearance.
For your convenience, Elementor has organized them into 20 categories: About, Frequently Asked Questions, Call to Action, Header, Customer Testimonials, and more:
The ability to create your own templates
Finally, we will particularly appreciate the functionality that allows you to save a page or section as a “template”.
This is useful when you have tried to customize the design of an element and you want to reuse it on another page.
A right click on the block or page you are interested in, and you are inside your own library of custom templates!
Well, great: Elementor has a whole bunch of interesting widgets and templates. It’s a lot of fun. But I’ve got something even better for you: you can go much, much further with Elementor.
Find out why in the following lines.
Builders within the builder
The theme builder
Since the launch of version 2.0 in 2018, Elementor has included in its Pro version what is called a Theme Builder.
Thanks to it, it is possible to design ALL the parts of your theme, to replace the original ones. And not only the content of your pages. You also have control on:
- The header;
- The footer;
- The archive pages (blog, category, tag, etc.);
- Page 404;
- The search results page;
- Publication pages and other types of content.
This means that you can start from a very basic theme, such as Twenty Twenty, and customize it entirely (or only partially).
Warning: Using Theme Builder requires a minimum of knowledge in webdesign and ergonomics, in order to keep a consistent layout and avoid going off in all directions.
It’s already a big plus, and Elementor set the bar even higher when it upgraded to version 3.0 at the end of August 2020.
On this occasion, its designers redesigned the interface of their Theme Builder by centralizing all the settings in one place.
At a glance, you now have access to all parts of your site, making the creation process even more intuitive.
As Elementor explains, each part of the site has an automatic preview, with a screenshot of the actual template. This gives you a visual overview of your entire site, so you can identify the exact template you want to modify.
To understand how the Theme Builder works, here’s an explanatory video published on Elementor’s YouTube channel:
This very powerful tool also has features to make the display of the different parts of your page dynamic.
Thanks to it, it is for example possible to create several headers according to your pages, or even predefined layouts for this or that page of your site.
The WooCommerce builder
After the Theme Builder, the WooCommerce Builder (available in Pro version only).
To work, this option requires that WooCommerce is activated on your website. In other words, you must already own an online store, or have in mind to create one to take advantage of it.
The most popular ecommerce plugin on WordPress (5 million active installations, like Elementor), WooCommerce remains difficult to customize visually when you start, unless you have a suitable theme.
On your product pages, for example, native options are very limited. By schematizing, and without going through the code, you will have difficulties to modify much, colors, typography and background aside.
Elementor overcomes these barriers by allowing you to create custom product pages and product archives.
To do this, you can already use several dedicated elements such as Product Title, Product Price, Add to Cart etc.
Elementor also allows you to design Shopping Cart, Order and My Account pages but we would like them to go further on this point (maybe in a future version?).
The popup builder
If the Theme Builder and the WooCommerce Builder are two major marketing elements of Elementor Pro, you won’t be outdone if marketing is your core business. 😉
In its Pro version only, Elementor also offers a Popup Builder to help you increase your conversions.
A conversion is a specific action that you want your visitor to perform, such as downloading a white paper, clicking a button, paying for a product, etc.
A popup is a window that automatically appears on a web page based on an action made by the user.
Usually, it allows you to achieve 3 objectives: to catch emails, to highlight a promotional offer, or to incite action.
To benefit from it, you must most of the time go through a plugin or a third party tool.
With Elementor Pro, this functionality is directly embedded with the page builder, which offers nearly 150 ready-to-use templates. Ideal, if you’re short on inspiration.
And here again, the Popup builder has nothing to envy the competition:
- It is possible to create almost any type of popup window: full screen, inline, floating bar, slide-in (the window slides to the right or left of your screen): there is something to please you. 😉
- Like any good popup builder, you can determine when and how your popups will be displayed. For example: on click, on the whole site, when the user leaves your site, on scroll, after a certain amount of page views etc.
So far, it makes you want to try Elementor, doesn’t it? But how does this beautiful tool fit into your current theme? That’s what we’re now going to investigate.
How does it adapt to themes and plugins?
Adaptation to themes
“Elementor works well with all the themes which respect the coding standards of WordPress.“
That’s what Elementor’s developers certify. If you want to keep your current theme with the page builder, chances are it will work well with it.
However, the same developers have been careful to provide us with a list of themes that have been developed with Elementor compatibility in mind, including:
Looking for WordPress themes optimized for Elementor, or page templates to launch your project? Go to our article “Is there an ideal theme for Elementor? ». In particular, we explain what to think of Elementor’s house theme, the famous Hello, and who it’s really designed for.
Adaptation to plugins
After the themes, it’s time for plugins.
The official WordPress directory had nearly 60,000 of them at the time of writing this article, and they are indispensable for a beginner, in particular.
Thanks to them, and without coding, you will be able to add new features to your site.
Check out our top 25 of the best WordPress plugins in this resource.
With Elementor, good news, for a start: it is compatible with almost all plugins, including the famous WPML, WooCommerce etc.
But if you’ve read this correctly, there’s a little hitch: I said “almost”. This means that there are conflicts with some of them.
Don’t worry, this is a very small minority. Elementor reports known incompatibilities on a dedicated page.
And if you ever have a problem between a plugin and Elementor, you can rest easy. If you make a mistake, check out our dedicated guide to help you get out of the mess.
A wide range of third-party plugins to go even further
With Elementor Pro, you’ve found that the creative possibilities are virtually unlimited.
In the majority of cases, that will be enough to design a professional website with first-class attention.
But perhaps, if you’re greedy and want to take the experience even further, you’ll want even more features in your toolbox.
This is possible thanks to third-party plugins – not developed by the Elementor team – also called add-ons.
For your information, Elementor recommends about 15 of them on its official website. We’ve selected four that caught our eye:
- Ultimate Addons for Elementor (from $55/year or $249 lifetime). Behind this plugin is the expertise and seriousness of Brainstorm Force, the company behind the Astra theme (1 million active installations). For each of the proposed packs, we appreciate being able to use the plugin on an unlimited number of sites. You will also find options to visually customize your Contact Form 7 or Gravity Forms. A module to create modal popups. A pre-integrated Google Maps widget. In short: with this plugin, you may save a certain budget that you would have spent in other plugins.
- Crocoblock (from $80/year to $750 lifetime): an all-in-one toolbox containing a suite of plugins (Jet plugins), site templates, and even a free theme (Kava). Beyond its very large and eclectic offer, CrocoBlock (read our test) is interesting because it offers a set of packs that can be purchased individually according to your needs.
- Extras for Elementor (from €26/ ± $30). A plugin that will add a few modules to your current panel: a module to easily create tables, original pre-styled titles, or engaging photo galleries. It’s up to you to see if these elements could be useful in the creation of your site.
- Unlimited Elements for Elementor (freemium): This freemium plugin is already very complete in its free version, since it offers a hundred widgets covering a lot of needs. If you want even more, nothing prevents you from getting the Pro version. The annual price starts at $39 for a site, and a lifetime price starts at $99.
And to go even further on the subject, check out your own finds on the official WordPress directory.
Integration with WordPress Editor
Interesting, isn’t it? But facing your screen, one question may be on your mind: how does good old Elementor fit in with Gutenberg?
Answer: Very well, my captain. Before we develop, a quick reminder. Gutenberg has been the default WordPress editor since the release of WP 5.0 at the end of 2018.
It is with the editor that you can create your pages and articles, thanks to its famous block system.
But beware: Gutenberg is not a page builder.
If the possibilities offered by the editor do not suit you, you have the option of using Elementor for layout (it is one or the other, but not both at the same time).
However, this does not prevent synergies between these 2 editors.
Proof of this is the free plugin Elementor Blocks for Gutenberg, created by the Elementor team.
Thanks to this plugin, you can insert Elementor templates in the form of blocks.
Believe me, it’s hyper-practical. By the way, WPMarmite does not hesitate to use it. 😉
All the inserts on the blog have been inserted using this plugin, for example (without bias 😉 ).
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There is therefore little to complain about, so far, when designing a site with Elementor.
But, because you don’t build a site to look at it alone behind your screen afterwards, and congratulate yourself on the good work done, you have to ask yourself what experience you offer to your visitors when you choose this page builder.
So let’s see it.
What user experience?
Influence on the performance of the site
Offering a great experience to visitors of your website is above all to provide them with a smooth, uncluttered navigation.
And for that, the page loading speed must be optimal!
So I tested the technical performance of Elementor, by testing the page I had created with Elementor, then disabling the plugin and re-testing the same page containing the same elements, but without formatting.
The result is irrefutable:
- The page where Elementor was activated lost only 0.1s of loading time compared to the page where the plugin was activated.
- The number of triggered requests remained the same, 5.
From my point of view, no risk is taken about the performance of a site created with Elementor!
Especially since its designers take this criterion very seriously. For example, the release of version 3.0 of the page builder has brought serious improvements in terms of page loading speed.
Of course, if you create a page that’s a kilometer long with huge images and effects all over the place, performance can take a hit. But that will be your fault, not Elementor’s. 😉
Like most page builders, Elementor strives to let the site designer take control of its SEO management.
A large number of elements allow you to choose the HTML tag you want to use:
<hn> tags, which optimize the page’s SEO, but also <header>
, <footer> and
<div> tags, which allow you to structure the content according to your needs.
In other words: a page which code is actually managed, to explain to Google and others how it is built.
You’ll notice that Elementor even allows you to put a title tag
<h1> on a text module. On this subject, my colleague Julien warns us against a practice that can have negative consequences for your SEO:
Warning: with Elementor, the result is not always clean, since the plugin gives us the opportunity to add several
h1tags. We can sometimes end up with two titles, which is very bad from an SEO point of view.
As for the images and their alternative texts, essential for the SEO of a page, we manage them in Elementor via the Media Library of the WordPress interface itself, when we insert our medias on the page.
Once in the editing interface, go to the publication settings (the gear icon in the lower left corner). A Yoast SEO tab is now available:
You will find the interface of the SEO plugin (already present in the WordPress editor).
Among the settings that are offered to you, you will find:
- Focus keyphrase: this is the keyword around which you have optimized your content, and from which Yoast will make optimization recommendations.
- Readability analysis: a feature that tells you (in a more or less relevant way) if your page is well organized, and pleasant to read… but don’t take it too seriously!
- SEO analysis: this is where you will find the plugin’s recommendations (in terms of semantics or content length in particular). Warning: this analysis may be unreliable in the free version, the functionalities of the plugin being limited.
- Google, Facebook, and Twitter previews: they open in a popup, and allow you to optimize your metadata for these channels.
- Schema: a setting that lets search engines know what type of page it is (About, FAQ, navigation…) to help them position your page in search results.
- Advanced: some settings about the indexing of the page, the authorization of the robots to follow the links on it, or the canonical URL of your page.
- Cornerstone content: to indicate to Yoast SEO that this is one of your pillars (one of your most central content in your SEO strategy).
It’s a real pleasure not to have to leave the Elementor interface to take care of your SEO!
Theoretically, Elementor allows you to create pages automatically adapted to all types of devices. The plugin goes even further, with the ability to switch to WYSIWYG tablet or laptop visualization, to ensure rendering on these formats.
A very practical feature to avoid making mistakes, and to think your site in terms of “mobile first”, as Google recommends.
Consequence: a page that offers a great experience to visitors on all devices, and search engines happy to be able to read a really responsive site.
You can also use the keyboard shortcuts
Cmd + Shift + M on Mac and
Ctrl + Shift + M on PC to switch from one device to another.
And because sometimes you don’t want to give your visitors the same look and feel depending on whether they’re on a desktop or a smartphone, Elementor lets you hide certain modules depending on the device, from the “Advanced” tab.
If I didn’t have any problems testing Elementor in this regard, please make sure to test the responsive on your site. To do so, use this free tool google’s mobile optimization test.
Support and assistance
While Elementor remains an intuitive, flexible page builder suitable for beginners, a learning curve will be required to get the best out of it.
At times, you may find that you run into blocks in use. Yes, you don’t become an Elementor professional in the blink of an eye.
To help you in those lonely moments, you can draw on a wide range of resources:
- Extensive documentation (Help Center) covering the main areas and features of Elementor (installation, editor, design, layout, Theme Builder, templates, etc.).
- A hundred or so video tutorials to be found on Elementor’s YouTube channel, for those who prefer visual explanations.
- Written tutorials detailing how to create this or that type of site, depending on your niche (e.g. music, coffee shop, barber, health, etc.).
- A Frequently Asked Questions (FAQ) section.
- A private Facebook group of over 80,000 members, where you can find answers to your questions, and ask them!
We also appreciate the Trello board created by a Dutch Elementor user, where you can find all kinds of interesting resources:
- Plugins and themes adapted or even designed especially for Elementor;
- Code snippets to add to your site if needed;
- Resources to learn how to use the plugin;
- CSS, iconographic and font related resources..
A real gold mine, open to all, and duly monitored by Elementor teams to offer concrete, well-directed advice.
As you can see, it’s already pretty well provided. On the other hand, there are some limitations.
You can contact them by email by submitting what is called a “ticket”. Unlike Divi, for example, Elementor does not offer a live chat system.
Expandability and community
If you’re embarking on the Elementor adventure, rest assured: with over 5 million active installations and a hard-working team of developers, your plugin will be regularly updated.
The proof is in their changelog, which lists all the updates made since the initial launch of the page builder.
If you want to take a look at it, you will see that the updates are frequent: on average, several times a month.
This is a proof to the Elementor team’s desire to constantly evolve and improve their plugins (both the free and Pro versions).
Using Elementor also means joining a dynamic and enthusiastic community, which is growing day by day.
If you ever feel like getting involved, you won’t be left out. Beyond the official Facebook group, you’ll also find:
- A community of developers
- Elementor meetups
- Users willing to translate the plugin. There is even an official Facebook group dedicated to this: Elementor Translators.
Finally, Elementor even offers its own professional home network, called Elementor Experts (in Beta version, for the moment).
Developers, webdesigners and web marketers using Elementor are present. Everyone can showcase their achievements, and offer their services to work on paid assignments.
A good way to combine business with pleasure.
What is the value for money?
On the one hand, Elementor is available in a free version. The widgets and the smoothness of customization will suit most web designers.
The free version is recommended for those who want to start taking the pulse of the page builder, to see if it can fit them.
It will be sufficient if you want to make some changes to your pages, for example by adding specific elements in certain places (e.g. a button). You will also be able to create landing pages for your projects in a few clicks.
If you don’t want to be limited and want to have control over all aspects of your site (from header to footer), the Pro version will be essential, since it includes the famous Theme Builder without which none of this would be possible. And of course, you’ll have a much wider choice of templates and blocks.
If you want to design professional websites from A to Z, for you and/or your clients, choose Elementor Pro:
Elementor Pro is available in 3 plans: Personal ($49/year), Plus ($99/year) and Expert ($199/year).
The choice between one or the other version will depend on the use you wish to make of it, because the embedded functionalities are exactly the same in each offer.
Want to use Elementor Pro on one site only? The Personal offer is for you.
You need Elementor to create 3 sites, but no more? Turn to the Plus Offer.
For larger scale production, choose the Expert package, which allows you to create up to 1,000 sites.
Good to know: Elementor does not offer unlimited site creation like most of its competitors. But hey, if you reach the 1,000 sites created per year mark, give me a call! 😉
You won’t find a Lifetime offer either, as it is the case for Divi, for example.
With Elementor, you have to pay each year to continue to benefit from support, updates and access to Pro templates. But each annual renewal results in a 25% discount on the total invoice.
Not sure if you’re ready to take the plunge? Elementor offers a 30-day money back guarantee.
Our final opinion
So, what do we think of this page builder, my dear Watson? Conclusion of the survey in a few key points.
The strengths of Elementor
- The flawless WYSIWYG interface, especially in terms of animations, which allows you to really know what the final result will look like. The dynamic visualization gives a pleasant workspace, where it becomes almost relaxing to build your page.
- The possibilities in terms of customization. Effects, stylization, advanced settings… With Elementor, you really have the feeling that you have your hands on almost everything, and you can have fun with the design of your WordPress site.
- A free version that already offers many widgets, and an affordable paid version that adds more, to go even further.
- A large catalog of templates to avoid always starting from a blank sheet.
- Its theme builder (Pro version) to create sites entirely with Elementor.
- Regular updates to ensure a product that evolves and lasts over time.
- A hyper-active community to help you find answers to your questions.
- With the countless options offered by Elementor, its potential for exploitation is enormous and almost inexhaustible. Therefore, in order to take full advantage of it, you will have to spend a minimum amount of time on it.
Elementor: for whom?
- For novice web designers. Being able to rely on WYSIWYG makes Elementor a leading page builder for those who, like me, don’t have code skills;
- For marketers. They will appreciate the multiple landing page templates, as well as the popup builder;
- For WordPress developers. Yes, a page builder for developers: it’s possible, and it’s the choice of many agencies that can’t do without Elementor. The interface is pleasant to use for them, thanks in particular to the functions that allow you to save modules, which can be reused on several pages, to save a lot of time in the design of client sites.
I was personally seduced by Elementor, which fulfills what I expected from it: an intuitive and fairly easy to use page builder that allows me to view my page in real time in a reliable way.
Did this test make you want to give it a try?
Get the free version of Elementor to get a first opinion, or dive straight into the deep end with the pro version.
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