What if I told your there was a great way to save your business some time, improve your website's user experience, your SEO, and boost your conversions? Quite exciting, right?

Dear readers, here is the tool I want to talk to you about: the Frequently Asked Questions (FAQ) section.

In this article, I will present 8 plugins to create a great WordPress FAQ.

I'll also give you some tips on how to write your FAQ, so that it is well-structured, and really helpful for your visitors.

Are you ready?

How an FAQ can improve your website

What's an FAQ?

You will come across this acronym on many websites. I'm sure this sounds quite familiar to you.

FAQ stands for Frequently Asked Questions.

An FAQ lists recurring questions that your visitors ask themselves – or are likely to ask themselves – and is accompanied by their associated answers on a product or service.

Generally speaking, there are 2 types of FAQs:

  • The static FAQ: it lists all the questions on a single page. The visitor clicks on the question of their choice to get the answer. This type of FAQ is used when you have few questions to present.
Quelques questions issues de la FAQ du thème GeneratePress
Some questions from the GeneratePress Theme FAQs.
  • The dynamic FAQ: your visitors type the keyword or question of their choice in a search form, which suggests one or more questions and answers most appropriate to their query. This type of FAQ is often used on large e-commerce sites, which list many, many questions. This saves them from having a dedicated page that lists hundreds of questions in a row, which would harm clarity and readability.
Twitter's dynamic FAQ, with a clear, visible search bar.

When it comes to integrating an FAQ on your WordPress site, choose the most relevant choice. You may:

  • Use a dedicated page by integrating it into the navigation menu on your site. This will be especially useful if you have products or services that raise many common issues.
  • Use a section of a specific page. For instance, you can add an FAQ at the bottom of a sales page, a product page or an order page.

Is everything good for you? Then let's move on. You'll see that an FAQ has a lot of benefits.

Which ones? Answers just below.

Save time with a WordPress FAQ

If you sell products or services on an e-commerce shop, you must often be solicited by email, or even by phone, by your future buyers.

To make sure they make the right choice, they are usually concerned about the smallest detail.

“Does this product come with a Money Back guarantee?” “What are your delivery rates?” “What happens if the product or service doesn't suit me?”

These are some of the questions they are likely to ask.

These questions need to be answered – the credibility of your customer service is at stake – but in the long run, it can take time. Quite a bit of time.

An FAQ on your WordPress site can help you clear up a lot of doubts beforehand, and thus reduce the number of emails and calls you receive every day.

For example, VentePrivée.com's FAQ answers 50% of the questions their customers ask, which still represents a saving of 2.5 million contacts per year!

Thanks to an FAQ, you save precious time on your customer service's management. In addition, you can use this saved time for other expense items (e.g. marketing, research and development, etc.).

Not to mention that the creation of an FAQ is a hyper-economical solution: all you have to do is write questions and answers, and that's it.

Improve the user experience

If your visitors harass you every other morning with the same type of questions, there's probably something fishy going on.

They may not find answers to specific questions they have.

As a result, it can affect their user experience.

Put yourself in their shoes: if you can't find what you want on the site you're browsing, you may get frustrated and leave it fairly quickly.

In this case, an FAQ can be your ally. By listing questions and answers that address your visitors' recurring problems, you keep them on your site and contribute to their satisfaction.

You also save them from having to send you an email, and thus from wasting their time (it's precious for them too).

Offering a better user experience also enhances your brand image and professionalism.

Finally, another interesting aspect is the dynamic FAQs. Through the queries typed in your search form, you will access key information.

For example, if you realize that a large number of visitors ask you the same question about a product or service, you can take the opportunity to improve it, and remove the last doubts they may have before making a purchase.

Boost your conversions

Yes, you read it right: a well-written FAQ can help you boost your conversions.

By conversion, I mean a specific action you want your visitors to perform, such as :

  • Purchasing a product or service
  • Downloading a white paper
  • Filling in a form, etc.

An FAQ is a valuable sales support tool.

It's important to know that 93% of consumers inquire about the product, service or brand concerned before making a purchase!

By giving them clear answers, you remove their last doubts, and put all the chances on your side to facilitate the act of purchase.

What impact does it have on your SEO?

The last advantage I would like to raise with you: SEO (Search Engine Optimization).

An FAQ can help you improve your ranking on search engines, and the traffic of your site. Firstly, because Internet users, on a search engine, have an increasing tendency to use specific questions to find a solution to a given problem.

You can also use an FAQ to rank on queries related to your product or service, or use it to include so-called long tail keywords (multi-word keywords with low search volume).

Finally, an FAQ also allows you to “feed” your site with additional content, which in turn increases your chances of being visited by search engine robots (which scan content).

Remember that an FAQ is not always a solution. If you realize that you always have to answer the same questions from your users, it may be because your content doesn't give them a clear enough answer. In this case, it may also be a good idea to work again on the textual content of your site, before throwing yourself into the creation of a FAQ.

8 plugins to create a WordPress FAQ

Come on, it's time to introduce 8 free plugins to create a WordPress FAQ.

As you can imagine, there are dozens and dozens of them on the market, and I can’t possibly present them all to you.

Here's how I went about making this selection:

  • The plugin was updated less than a year ago and tested with more than three major WordPress updates.
  • At least 1,000 active installations.
  • A minimum rating of 4 stars out of 5.
  • Presence on the official WordPress directory.

Moreover, the plugins that you will discover below are also the ones that are the most raised during my research, and which seemed to be the most relevant.

If you have a different opinion on the matter, leave us a comment and share your opinion with us. We're open for discussion.

Last thing before I start presenting them to you: you should know that it is of course possible to create a FAQ without a plugin.

Simply create a page and fill in your questions and answers manually.

On the other hand, the result will remain rather sketchy and not very attractive for a visitor. So unless you know how to code, you're going to be pretty limited in what you can do in terms of presentation and visual appearance.

This will not be the case with aplugin, which will offer you many more features. Hence its interest ;-).

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Arconix FAQ

Arconix FAQ for WordPress

Active installations: 10,000+

Arconix FAQ is one of the most popular FAQ plugins for WordPress, with over 10,000 active installations.

It has excellent ratings (5 stars) and user reviews highlight its ease of use.

If you are new to WordPress, I suppose this is important to you.

As is mentioned in the plugin's description on the official directory, Arconix FAQ allows you to “add and easy to create and stylish FAQ to your website”.

So, promise kept? With practice, I can confirm this statement.

What I liked 

  • The addition of a custom content type in the WordPress administration menu: this gives easy access to the settings as soon as the plugin is activated.
  • Ease of use: you create your questions and publish them by adding a shortcode inside your articles, pages or widgets.
  • The ability to add a Back to Top arrow to allow the user to return to the top of the page, if you have a lot of questions listed.
  • The possibility to add an accordion mode: the answer will be displayed only if the visitor clicks on it.
  • The plugin also allows you to create Groups, i.e. you can group several questions of the same type within one section.

What I liked less

  • It's a shame to have to create each question and answer individually. Each of them is given a specific shortcode that you must then add to your content. However, this is also the case for many other plugins in this post.
  • Also, you cannot customize the visual appearance of your FAQ.

HTML 5 Responsive FAQ

HTML 5 Responsive FAQ for WordPress

Active installations: 10,000+

Let's move on to our second plugin: HTML 5 Responsive FAQ. The latter came to my attention during my research because of the many options it offered.

In addition to creating an FAQ, this plugin also offers to customize its appearance. Find out below what it's got under the hood.

What I liked 

  • The shortcode system to integrate your FAQ: you create it and can copy and paste it wherever you want.
  • Visual customization options. You can change in particular the color (text and background), the size of the text and the type of hn tag for your questions' titles. This last point is great for SEO.
HTML 5 Responsive FAQ settings
  • You can display your FAQ in accordion.
  • It's possible to assign different categories to your FAQ.
  • As its name suggests, the plugin is very responsive (your FAQ is displayed correctly on all types of media: computer, tablet and smartphone).

What I liked less

  • The plugin displays a “Powered by HTML 5 Responsive FAQ” message at the end of each response. It is understandable that the creators of the plugin want to put themselves forward. But it doesn't look very professional to your visitors.
HTML 5 Responsive FAQ "powered by"

Ultimate FAQ

The Ultimate FAQ plugin for WordPress

Active installations: 40,000+

Now it's time for a big one: Ultimate FAQ is simply the most popular WordPress FAQ plugin in the official directory.

Is it really worth it? We can see that right now.

What I liked 

  • The configuration wizard to guide you through the settings. You'll notice that it uses colors quite similar to Divi, Elegant Themes' great theme. You can use it to add categories, for example, or start entering your first questions and answers. It even offer you 6 slides to help you take control of the plugin.
Ultimate FAQ: create categories in your WordPress FAQ
The plugin's configuration wizard
  • Tools, accessible from the Dashboard, to help you set the plugin up (YouTube videos, documentation, FAQ, forum).
  • Ease of use. Even if the Dashboard is a bit loaded, it is easy to understand how to create your FAQ.
  • There are some interesting customization options, such as the ability to display a back to top arrow, to present your FAQ as an accordion, or to group it according to categories.
  • The five custom Gutenberg blocks.

What I liked less

  • It is not possible to customize the visual appearance of the FAQ in the free version, except by adding custom CSS code.
  • The many messages on the Dashboard to encourage people to upgrade to the Premium version. It's a shame, as it harms user experience.
  • It was impossible for me to check what the front-end integration was doing (what your visitors see), as the plugin refused to publish my FAQ page. It's a real shame, because it has some excellent opinions.
  • The most interesting features are available in Premium (but that's pretty normal).

A paid version is available for $34.47 to use on 1 site (lifetime access).

It allows you to add a search form (useful to create a dynamic FAQ on WordPress), social sharing buttons (Facebook, Twitter), to import/export your FAQs in PDF, to classify your questions-answers by drag and drop, and integrates with WooCommerce.

In the end, I was still not satisfied with this plugin, which looks complete only in its Premium version.

If you use it, have you encountered any problems at home?

WP responsive FAQ with category plugin

WP responsive FAQ with category plugin

Active installations: 7,000+

We continue with our next plugin on the list: WP responsive FAQ with category plugin.

What I liked 

  • A simple menu with 4 basic options: View your FAQs, Add an FAQ, Create a category and How the plugin works. It's easy to find your way around.
  • The shortcode system to make your FAQs work within the content of your choice (you're getting used to it).
  • The ability to view or filter your FAQs by categories.

What I liked less

  • The link that redirects you to a page where you are introduced to the Premium products created by the plugin's developers (WP OnlineSupport). I was expecting to be sent back to a configuration wizard: fail.
  • The fact that the vast majority of options are only available in paid version (starting at $69/year, but with access to 37 plugins). In particular, it will offer you 15 predefined designs, the possibility to set the colors of the FAQ, or your questions and answers' management by drag and drop.

Accordion FAQ

The plugin Accordion FAQ for WordPress

Active installations: 30,000+

The Accordion FAQ plugin is very specific. As its name suggests, it allows you to create a FAQ in the form of an accordion.

At first glance, it seems to have quite a few options and seems rather comprehensive.

So, is it really worth it? Answer below.

What I liked

  • Ease of use.
  • The process of creating an FAQ is really easy. Everything happens from the same dashboard and you can add your questions and answers to the following without having to leave the page. The interface is certainly loaded in color, but it's pretty clear.
Create your WordPress FAQ with the Accordion FAQ plugin
  • Page integration: copy and paste a shortcode, and you're done.
  • Adding/Removing a new question-answer is done in 1 click.
  • The possibility to customize the CSS (even if you need to know a minimum of this web language).
  • Visual customization options (possibility to add an icon to open-close questions, to open several questions at the same time, to change the color of the text, the background to change the font size etc.).

What I liked less

  • The commercials to incite you to upgrade to the Premium version are quite invasive.
  • There is only a basic template in the free version, even if you can customize it a minimum, by playing with colors and fonts in particular.
  • As you may have read, there is a Premium version of this plugin ($9 to use it on 1 site).
  • In particular, it offers 20 templates, animation effects (e.g. scroll and mouse-over), more than 500 Google Fonts, more icons to open/close your questions and answers, etc.

Easy Accordion

Easy Accordion to create WordPress FAQs

Active installations: 9,000+

We stay in the accordion field with this FAQ plugin for WordPress: Easy Accordion.

It clearly targets non-developers. The goal? Help you create a FAQ quickly without writing a single line of code.

What I liked

  • A clear and uncluttered dashboard. The colors are a little flashy, but personally, I liked it.
  • As with Accordion FAQ, the configuration of your FAQ is done from the Dashboard on the same page. There are tabs to manage general settings, display and typography.
  • The ability to change the order of the questions and answers easily, with a simple drag and drop.
Easy Accordion helps you create an FAQ with a drag and drop interface
  • The shortcode system to add your FAQ within the content of your choice.
  • The possibility to also work on the visual aspect of your FAQ (colors, borders, icons, background, etc).
  • Really nice advanced settings. For example, it is possible to only display your FAQ when the whole page is loaded, to trigger the display of an answer either when you click or hover, or to delete all the data of the plugin if you uninstall it. By default, some plugins tend to leave tables in your database, which can slow down your site.

What I liked less

  • Only 1 theme choice in the free version.

A paid version is available for $29 to use it on 1 site.

It gives you access to 16 themes, two layout modes for your FAQs (horizontal or vertical), more than 840 Google Fonts, etc.

Quick and Easy FAQs

Quick and Easy FAQs for WordPress

Active installations: 20,000+

“This plugin provides a quick and easy way add FAQs using custom post type and later on displaying those FAQs using Gutenberg Blocks or shortcodes”

The plugin's description is clear, sharp and precise. It remains to be seen whether these promises are kept.

Come aboard with me and find out.

What I liked

  • Shortcodes to display your FAQs in a different way. For example, you can publish them as a numbered list, in accordion, separated by groups, etc. You will find these shortcodes on the plugin page in the official directory.
  • The ability to change the appearance of your FAQ through the settings menu (e.g. customize text color, background, border, mouse-over, etc.).
  • The presence of 4 Gutenberg blocks: if you use the content editor, it's pretty good.

What I liked less

  • The option to go back to the top of the FAQ (Back to index) is not natively translated into French on the front-end (what your visitors see). Which won't annoy any of our English-speaking readers, tho.
Quick and Easy FAQs translation

DW Question & Answer

DW Question & Answer plugin

Active installations: 10,000+

We end this selection with a small departure from our rules of procedure.

Indeed, this is not not a WordPress FAQ plugin per se.

But it's getting close. DW Question & Answer allows you to set up a question-and-answer system, much like Quora does.

Except that here, contrary to a classic FAQ where you choose your questions and answers, you can let your users intervene (this is the objective) to give their opinion.

This gives a community aspect to your FAQ.

If you're interested, I present this plugin with more detail in the post dedicated to the forums on WordPress.

Bonus: Other options to create a WordPress FAQ

You know that it is possible to create a FAQ with a plugin, and of course manually.

But to be exhaustive, you can also stick to it by using a page builder.

Elementor, Divi and Beaver Builder are among the most famous. All three offer you FAQ page templates and/or ready-made modules that you can add to your content with a simple drag and drop action.

One of Beaver Builder's WordPress FAQ templates
One of Beaver Builder's WordPress FAQ templates.

Second option: the WordPress visual editor, Gutenberg.

As mentioned earlier in the article, Gutenberg is a content editor available natively since WordPress' 5.0 version.

You can use it to create an FAQ. For example, the Yoast SEO plugin has a simple structured data block called “FAQ”.

Structured data is a HTML markup method that helps Google understand what type of content you have.

Thanks to this block offered by Yoast, you can add the questions and answers of your choice, accompanied by images, if you wish.

This is an extremely efficient and fast solution. However, you won't have the choice of appearance and customization as with a dedicated plugin.

Finally, still concerning Gutenberg, there is also a rather practical extension called FAQ Block. Designed by French developer Jordy Meow, it adds a FAQ block to allow you to add your questions and answers easily.

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Some tips for an effective WordPress FAQ

Last step with your FAQ: writing it. What questions should you ask? In what order? What are the best practices?

I'll give you a few hints… in the form of an FAQ 😉 Since WPMarmite uses the new editor, I used the Yoast block, which you discovered just before.

What questions should I ask in my FAQ?

Your visitors and customers will let you know that. What questions are you often asked by email? Do any of them come back frequently? This may already give you some leads. Next, consider developing questions that address potential objections. For instance, a person who wants to buy a product often wonders whether the investment is worth it. To reassure him or her, you can explain that you have a money-back guarantee (if that's the case).

How should I ask my questions?

Involve your visitor by addressing them as if they were asking aloud. For example, write “How should I ask my questions”, rather than “How should you ask your questions?”

In what order should I ask my questions?

There is no set rule, but I advise you to start with the most frequently asked questions, before moving on to more specific questions (which are less frequently asked, per se).

Should I add an image with my question?

That depends. If it can help the reader to understand the answer and adds value to the text, why not. You can also think about video format. If not, abstain.

How do I answer the questions?

In a simple, clear and informative way. Avoid technical talk and sales pitches. Get to the point. If relevant, consider adding internal links to resources that provide additional information.

So, which WordPress FAQ plugin should you choose?

You have reached the end of this post presenting WordPress FAQ plugins.

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I hope you discovered some great plugins, and found answers to your questions ;-).

Personally, I was generally disappointed by the plugins tested. For the most part, I found them pretty messy.

If I were to set up a FAQ, I would think about using two of them which, to me, are on an equal footing:

  • Easy Accordion
  • Accordion FAQ

Simple to use, with a minimum of customization options, they will allow you to set up a WordPress FAQ in a few minutes, without having to tinker with the code.

As you can see, it's not necessarily the plugin with the most active installations (Ultimate FAQ) that is at the top of this ranking.

I also don't forget the Yoast SEO FAQ block, which remains an excellent choice. But at this level, you will be very limited with customization. If you don't have a problem with that, go for it.

What WordPress FAQ plugin do you use?

Share your feedback with us in the comments.